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Amazon Alexa can now alert you when something new might tempt you to shop

Amazon is adding a new Alexa-powered feature called “Update Me When” that can send personalized alerts about product launches, tours, books, shows, and other events that could trigger a purchase.

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Amazon makes its AI-powered Alexa+ free on Fire TV, no Prime required

Amazon is making its AI-powered Alexa+ assistant free on all compatible Fire TV devices in the U.S., automatically upgrading users whether or not they subscribe to Prime.

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Amazon now lets you design custom merch using AI

A new feature in the Amazon Shopping app allows users to generate designs with Alexa, then print them on products like T-shirts, hoodies, and tumblers.

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Alexa+ gets new food ordering experiences with Uber Eats and Grubhub

You can now order from Uber Eats and Grubhub using Alexa+, an experience Amazon says will be similar to chatting with a waiter at a restaurant or placing an order at a drive-thru.

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Amazon brings Alexa+ to the UK

The company is currently letting users in the U.K. try out Alexa+ for free via an early access program.

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Alexa+ gets a new ‘adults only’ personality option that curses but won’t do...

The new Sassy style can curse and roast you, but the fun ends there.

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Amazon’s AI-powered Alexa+ gets new personality options

Users will be able to choose from Alexa styles like Brief, Chill, or Sweet, Amazon says.

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Alexa+, Amazon’s AI assistant, is now available to everyone in the US

Amazon opens Alexa+ to everyone in the U.S. The AI feature is free for Prime members across devices, and free for everyone on mobile and web.

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Amazon says 97% of its devices can support Alexa+

Amazon is counting on its Alexa footprint to help it gain traction in the consumer AI race.

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The 2026 BMW iX3 voice assistant will be powered by Alexa+

The launch is one part of Amazon's effort to bring its LLM-powered voice and digital assistant to every device — whether handheld or in the driver's seat — touched by consumers.

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Amazon’s AI assistant comes to the web with Alexa.com

Amazon is bringing Alexa+ to the web with a new Alexa.com site, expanding its AI assistant beyond devices and positioning it as a family-focused, agent-style chatbot.

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Amazon’s AI assistant Alexa+ now works with Angi, Expedia, Square, and Yelp

The new integrations join other services like Yelp, Uber, OpenTable and others.

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Amazon’s new Alexa+ feature adds conversational AI to Ring doorbells

Amazon said that the feature uses the Ring doorbell's video descriptions to determine who the person in front of the camera is based on their uniform, actions, and what they are holding.

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Amazon adds delivery tracking, last-minute adds, gift ideas to Alexa+

Amazon upgrades Alexa+ with new shopping tools, turning Echo screens into hubs for orders, deals, and gift buying.

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Amazon Fire TV’s new AI feature lets you jump to scenes by describing them to...

Amazon says you can describe the scene to Alexa by mentioning details like the actor or character's name, or a memorable quote.

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Alexa+ comes to the Amazon Music app

The feature is currently available across all Amazon Music subscription plans but is only available for users with Alexa+ Early Access.

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Amazon unveils new Echo devices, powered by its AI, Alexa+

Amazon debuts new devices, the Dot Max, Echo Studio, Echo Show 8, and Echo Show 11, powered by AI.

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Alexa+ comes to new Fire TV devices with AI-powered conversations

Amazon announced new Fire TV devices, 4K Stick, and Alexa+ AI features for TV viewers.

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First impressions of Alexa+, Amazon’s upgraded, AI-powered digital assistant

To find out whether Alexa is still the best smart assistant for my family, I'm going to test Amazon's AI-powered devices, experiment with AI queries, and write out my thoughts in a multi-part series.

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Over a million people now have access to the gen-AI powered Alexa+

Alexa+ is available for free during Early Access and will later be free for Prime customers. Non-Prime users will be able to use the service for $19.99 per month after it publicly launches.

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